Target Audience - Secondry Research

Personally I believe that pop music fans fit into the Aspirant Tribe category. All pop music fans try to keep up with the latest trends and are willing to spend big in order to keep up with the latest fashion statements. Also pop fans are willing to give new music a try, different artists who may have a twist to their type of music.

"From European city breaks to seeking out the latest clubs and labels, Aspirant Tribes are in pursuit of the irresistible…"
Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! Attuned to what’s happening in Leading Edge circles, it’s about keeping up with what’s cool but without all the hard work of creating it themselves.

Source: UK Tribes

The video below shows the typical type of clothing that my target audience would wear.