Pop music is dominated by female artists.
Even though there are male artists in the genre, who are exceptionally popular
such as Justin Bieber, it is the female artists who are the leading
figures within the pop industry. Bright colours are the first thing you will
notice in every pop music video. If you look at Miley Cyrus music videos such 'wrecking ball' you will
immediately recognise the huge amount of brilliant 'cheerful' colours that overlook
the music video throughout. Seeing as the pop genre is dominated by female
artists, it is only right that most of the target audience is aimed at females.
Not to say that males don't like pop music, it's just that females audience
overrules the male audience by a huge mass. Sex appeal is somewhat that pretty
much every music video contains. It is usually presented through what the
artist is wearing in the music video, which in most cases is not a lot. For
example in Miley Cyrus music video "wrecking ball" she is naked in
some bits of the video, which will appeal to the younger male viewers. Other
ways that sex appeal is presented towards the audience is through genuine
scenes. Such as, some music videos may contain making out scenes, explicit
lyrics and even sex itself.
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