Monday, 13 January 2014

Kerrang Magazine Analysis


Kerrang
The front cover is very busy and has a main cover image and a lot of other images around the main feature image. The main cover image takes up the majority of the page and it covers up a part of the masterhead. The main colours on the front cover are yellow, red and blue which are all bright colours and stand out from music magazines that often use lighter colours. This also represents the music in Kerrang as it loud and in your face. White is also a frequently used on the cover as it stands out easily from the rest of the colour scheme and the reader becomes engaged to the piece of information. It is very noticeable about what the main story is about as there is a big picture of Frank Iero, the guitarist from My Chemical Romance, where the writing is big and bold font saying his name.  

There is a bar section along the top and bottom of the front cover which stands out from the main cover image and presents the other stories within the magazine. Red text is used for the band names on the top and bottom of the magazine, "Avenged Sevenfold" and "Neckrogoblikon". This shows the two names and targets of the magazine towards the fans as they will see it on the front cover and automatically be drawn in.
All of the text on the front cover is written in capital letter which makes it easy to read and emphasis points for the audience. The more important pieces of  information are written in a bigger font and the biggest font is used to show the main story in the magazine. The front cover uses one font across all the text, not including the one used in the masterhead. The variation of colours give the magazine a bright feel and enable it to stand out from other similar music magazines.
The masthead of Kerrang Magazine is slightly covered by the  main cover image, as the magazine is identified through other aspects in the magazine other than the title. The font used is a bit scruffy and shows like they really haven't bothered with it, which links to the stereotypes' of most rock music fans. The capital letters make the masthead stand out and it enables the audience to see the title very easily. The white from the title stands out and contrasts the red background of the image and makes it easy for the audience to see and it stands out. The explanation marks shows a symbol of power as if the word is quite loud, which in turn links to the idea of rock music being mental and loud.
To conclude, the way of writing in Kerrang magazine is very much like how the audience will speak. The audience will feel like the writer of the magazine is very much talking to them and will relate to them very much. This is so that the magazine can communicate with its audience and give them a sense of belonging, as if they belong to a family. Words such as "amazing", "world exclusive" and "win!" helps encourages Kerrang's audience to buy their edition and will basically get them more sales.

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