Audience's Popular Brands

Based on Sources from UK Tribes and Primary Research

Target Audience - Secondry Research

Personally I believe that pop music fans fit into the Aspirant Tribe category. All pop music fans try to keep up with the latest trends and are willing to spend big in order to keep up with the latest fashion statements. Also pop fans are willing to give new music a try, different artists who may have a twist to their type of music.

"From European city breaks to seeking out the latest clubs and labels, Aspirant Tribes are in pursuit of the irresistible…"
Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! Attuned to what’s happening in Leading Edge circles, it’s about keeping up with what’s cool but without all the hard work of creating it themselves.

Source: UK Tribes

The video below shows the typical type of clothing that my target audience would wear.

Front page and Contents page Planning

Type of Shot Used

Music Genre Fashion

Pop Music Examples

The saturdays song "what about us" featuring Sean Paul is a typical pop music song, it is very catchy and has a very upbeat chorus.

Sam Bailey, the recent winner of the xfactor her debut single skyscraper again is another well known pop song in todays world, with a catchy chorus.

Pitbulls recent song "timber" featuring ke$ha, went into the charts at no.1 within the first week of coming out, so as you can see it is a very popular pop song.

Music Magazine Results

Music Magazine Results

1.      Male: 5

Female: 5

2.      14 or under: 1

15-24: 6                      

25-34: 1                      

35&above: 2

3.      More than once a week: 1                                                                                                 Every Week: 3                                                                                                                                                  Every fortnight: 4                                                                                                                               Every Month: 1                                                                                                                                                          Every 6 months: 0                                                                                                                                   Never: 1

4.      £1&under: 10                                                                                                                           £1-£2: 9                                                                                                                                                £2-£3: 5                                                                                                                                  £3-£4: 4                                                                                                                                 £4-£5: 2                                                                                                                                         £5&above: 1

5.      Colours: 4                                                                                                                               Font: 2                                                                                                                                            Picture: 2                                                                                                                           Bands: 2                                                                                                                          Other: 0

6.      Music: 5                                                                                                                                       Fashion: 2                                                                                                                       Sport: 3                                                                                                                                 Cooking: 0                                                                                                                     Leisure     : 0                                                                                                                    Other: 0

7.      Freebies: 1                                                                                                                Gossip: 4                                                                                                                             Interviews: 3                                                                                                                                Popular Bands: 1                                                                                                                    Upcoming Bands: 1                                                                                                               Other: 0

8.      Rock: 0                                                                                                                                                Pop: 4                                                                                                                                Charts: 2                                                                                                                                      R&B: 2                                                                                                                           Rap: 1                                                                                                                                    Indie: 1                                                                                                                                Other: 0

9.      More than once a week: 0                                                                                                  Every Week: 0                                                                                                                           Every fortnight: 2                                                                                                                                   Every Month: 6                                                                                                                                          Every 6 months: 1                                                                                                                    Never: 1